liz

Who Do You Serve?

Realize your passion of giving back to your community, while also creating and growing a practice that serves you and the life you want and deserve.

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So You Think You Run a Law Firm Business?

If Your Answer Isn’t Yes to These 3 Questions, We Have Work to Do. You’re an exceptional lawyer. You’re no stranger to hard work, know the value of investing in yourself, and have decided to grow your law practice into a successful business. So… is…

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Law Firm Reputation Management in a Crisis

When you are in the middle of a crisis there’s a lot to manage and there’s also a lot that can go wrong. One area that can be impacted during a crisis is your law firm’s reputation. Lawyers don’t often think about how the relationships…

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Law Firm Owners Must Evolve or Die

Opposing forces in the legal industry have always challenged change and see technology as a threat. Because of this, our profession has changed very slowly over the years. The changes that occurred in 2020 are now forcing the industry to evolve faster than it is…

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Law Firm Marketing Is About Who Do I Serve?

Law firm owners, like many entrepreneurs, are confused and frustrated when it comes to marketing. Mostly they don’t know how they will be able to market for new business AND serve their current clients. This often ends up creating a feast or famine cycle as…

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The System of Letting Go

As a business owner, having a sense of control is just part of the job.  Whether you love it or hate it, having control, delegating, and handling many tasks yourself probably happens on a day-to-day basis. But while having control and taking care of tasks…

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Systematize Your Firm’s Financial Success

When we hear the word “Budget” we cringe at the thought of what comes next. Budgeting isn’t exactly the most glamorous task you get to perform as a law firm owner. You’d rather dig into the details of your next case or plan how you’re…

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3 Employee Retention Strategies for Law Firms

As a busy lawyer, the last thing you want to hear is that one or more of your valued employees is resigning. Sudden and unexpected resignations can be disruptive and create situations where you and your remaining staff members go into reactive mode. You know…

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Developing a Social Media Strategy for Law Firms

Social media might be the last thing on your mind. Your day is jam-packed with court dates, new cases, and research. You don’t have time to log into Facebook, LinkedIn, and numerous other sites to make posts or respond to comments. After all, isn’t your…

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How to Create Buyer Personas for Law Firms

Can you accurately describe the demographics and the needs of your law firm’s clients? These things can include race, ethnicity, gender, age, education, profession, occupation, income level, and marital status. Items like these may sound insignificant, but are a necessity to accurately market your business…

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Guerrilla Marketing Techniques for Law Firms

As a lawyer, you may not be used to the idea of being unconventional. You’ve achieved success by learning how to interpret tradition, strategizing within the lines, and negotiating with precision. The thought of experimenting with your marketing strategy may not be on your radar…

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How Law Firms Can Turn Digital Leads into Clients

You’ve made headway in your marketing efforts possibly attracting subscribers and gotten several leads from your webinar. Yet, you haven’t gotten any requests for consultations or added new clients in awhile. You know people are interested in learning more about legal services, but they’re not…

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How You Can Conquer Online and Offline Marketing

Whether you’re new to law firm marketing or you’re a seasoned vet, tackling the many challenges can be hard and time-consuming. But as you’re trying to deal with all of the chaos while simultaneously trying to learn marketing, it can all be very confusing and…

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More Space For Growth

When your law firm outgrows its current office space, you are faced with a big decision. The article discusses how more space improves growth in your firm.

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