The Importance of Welcome Emails
You know what they say about first impressions— they’re a one-shot deal! And how you reach out to new subscribers in your email marketing campaign is no exception. According to Email Marketing Benchmark reports, 88.22% of new subscribers open welcome emails but...
Managing Your Firm’s Money
Money makes the world go ‘round. This simple fact is why proper money management is the single most important aspect of your firm’s success. As the owner of an accomplished law firm, I make sure I know where every cent is going and you should too. Proper money...
SMART Goals in Marketing
Gorgeous logo designed? Check! Top-of-the-line email campaign ready? Successfully launched Tuesday! Hitting the key market you are interested in? In your sights! Now all you need to do is sit back and watch the customers line up, right? WRONG! Launching a thought-out...
Curious Employees Make Efficient Processes
If you have kids, have babysat kids or just been around them – you’ve experienced the “But Why?” conversation. Yes – I am referring to the situations when after everything you do or say, a “Why” is soon followed behind. It is easy to become aggravated or lose...
More Space For Growth
Trust me when I say this, outgrowing your space is an incredible feeling. You might find it annoying, but this is the wrong attitude to have. After the initial high wears off, I’ve seen many firms fall into the trap of stopping their growth. Excuses I’ve encountered...
Creating Systems From The Bottom Up
After a long week, I bet you were hoping this was an email celebrating Friday and looking forward to a glass of wine, or two. Well, we’re almost there – but this is a different “Bottoms Up”. Many have asked me “How is your law firm built?” … “How do you...
Your Mindset Influences Your Success
Believe it, or not – your mindset affects everything in your life. Yes, that means it affects your business, too. Take a second to reflect on your mindset this past week – and now think about the outcome of the week – do they correlate? Your mindset is the...
A Fixed Mindset Will Never Bring You Success
“I can either do it, or I can’t.” “This challenge is too difficult for me.” “It’s best to just stick to what I know.” If you’re like most lawyers, you’ve thought this at one time or another, especially during law school. Sometimes, things seem to big for us, and we...
Justifying Fees & Values
It happens during every consultation. The moment where the client asks, “How much is this going to cost?” Because you’ve had clients walk out before without retaining you, you’re a little nervous to tell them. You end up justifying how much you...
How to Create Processes that Work
When creating systems that will help your law firm grow (and create more free time for you), there are a few things to keep in mind: • Start with the biggest pain point that the company has. If there are multiple pain points, prioritize them by focusing on pain points...