Is Law Firm Revenue a Vanity Metric?

Is Law Firm Revenue a Vanity Metric?

Revenue. Profit. Growth. These words get tossed around constantly in the legal business world, often with oversimplified claims like, “Revenue is just vanity,” or “Bigger firms are always more stressful.” But if you’ve ever felt conflicted about what really matters...
Mastering B2B vs B2C Marketing for Law Firms (Part 2)

Mastering B2B vs B2C Marketing for Law Firms (Part 2)

Understanding the Difference: B2B and B2C Marketing Mindsets Many lawyers believe that more visibility means more clients—so they pour money into Facebook or Instagram ads. But as Allison C. Williams reveals in this week’s episode of Crushing Chaos with Law Firm...