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How to Use Free Marketing to Build Your Law Firm

I'm a big proponent of investing in the right marketing strategy, and including having a digital marketing company on your team at some point. But, if you build your law firm solely through one marketing avenue and focus on-page strategies, or you're throwing your...

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People Produce Profit

Do you get the money and then hire the person? Or do I hire the person to make the money? Choose the former. Hiring the person to make the money is not just going to support your economic needs in the present, it is also going to fuel the growth of your law firm if...

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Marketing Your Law Firm Associates

Are you supposed to market your associate?   Many have expressed concerns about marketing other lawyers because it takes time to market and there is a risk the lawyer could eventually leave with all of their clients. In the grand scheme though, while it does...

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Who Defines Your Worth

What is your worth to this world? I want to give you a five-step process for how to shift your own thoughts around how someone else may be defining your worth and how to segregate what their feelings are of your worth from your feelings of your worth.   In this...

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What is Your Law Firm’s Perceived Value?

When you offer premium pricing in your law firm, are you including the basics that everyone has come to expect? Raising your prices can elevate you in a whole host of ways. When you raise your prices, there are some people that will simply say, that's not for me, I...

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REPLAY – Always Be Selling

Is it odd to always feel like yourself? Absolutely not. While many people do not like the word selling, it is time to reframe our conversation around the word “selling”. I want you to think about this as a purely loving act, something that you're doing for another...

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REPLAY – Deserve the Best

Do we deserve the best in our law firms? Of course! Right? I've seen commentary on social media lately where people are presupposing that they deserve the best in terms of acquiring employees and resentment about the fact that they're getting what they feel to be less...

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Master Your Firm Authority

Sometimes there are instances when we need to understand the authority we yield in our business as it relates to clients. But how do we use those communication strategies to manage your clients more effectively? I'm going to share the top three ways that a proactive...