by That Company | Dec 15, 2025
Lead source tracking might not be the flashiest part of running a law firm, but it is one of the most powerful drivers of predictable, sustainable growth. If you’ve ever wondered why your leads aren’t converting—or whether your marketing dollars are actually...
by That Company | Dec 15, 2025
Introduction: Your Clients Are Watching AI—and Wondering About Your Bill Artificial intelligence isn’t just changing how law firms operate. It’s changing how clients think about your work. As AI tools become mainstream, clients increasingly assume that some portion of...
by That Company | Dec 12, 2025
Most law firm owners reach a moment when they start to question whether their marketing agency is still the right fit. Maybe the relationship started strong—great communication, exciting ideas, real traction. And then, suddenly, things plateau. The results slow down....
by That Company | Dec 12, 2025
Google has officially changed the game for law firm marketing. If your traffic dipped or your rankings dropped this summer, you’re not imagining things—and you’re definitely not alone. In Episode 51 of Crushing Chaos with Law Firm Mentor, Allison Williams breaks down...
by That Company | Dec 11, 2025
Introduction Google just made a move that changes the way law firms handle intake forever. As of June 5th, 2025, every call that comes through a Google Local Service Ad (LSA) is recorded, stored, and owned by Google. And most lawyers have no idea it’s happening. In...
