Boss Moves: Quintupling Leads During COVID with Bridgette Bennett

In the time of COVID-19, countless business owners have pivoted from operating their businesses out of traditional brick and mortar locations to operating primarily online. While many businesses have made this transition to best serve their customers during these uncertain times, Law Firm Mentor client Bridgette Bennett excelled by following our advice by implementing very specific and strategic tactics online. These systems allowed Bridgette to continuing operating her business and gain more leads using non-traditional marketing strategy.  Many of these strategies have been outlined in our LFM Accelerator Course.

In this episode, Bridgette and I discuss what she did to 5X her law firm leads in ONE WEEK through use of these non-conventional strategies.

In this episode we discuss:

    • Being inspired to lawyer from your own personal life experience
    • The realization that your law firm isn’t about you, but about the people in your future waiting for you.
    • Recognizing the need for mentorship to follow through and take action
    • Adapting to a new way of doing business when COVID-19 forced working from home
    • Staying connected with your team and the weight of responsibility you feel for them
    • Facing the challenges of speaking with PNCs on-line or by telephone
    • Accept that you can be scared of the uncertainty and be kind to yourself
    • The importance of exercise and enjoyable activities to reduce stress levels
    • Discovering solutions that are already there to be found
    • Overcoming insecurities and realizing the audience appreciates authentic, real people
    • How Facebook Lives immediately increased leads
    • The importance of letting go and trying different ways of doing things
    • Letting go of the good to get to the better!

About Bridgette

Bridgette Bennett is the attorney and sole owner of the Bennett Law Center in Groveland Florida. She has a solo practice that focuses exclusively on immigration and nationality law. She graduated from Barry University Dwayne O. Andreas School of Law in May 2011 and was admitted to the Florida bar in November of 2011. That very same year she officially opened the Bennett Law Center. 


During law school she was the vice president of the Black Law Student Association for one term and the 2009 recipient of the Florida Bar Association’s Young Lawyers’ Division Scholarship. Prior to moving to Lake County, Bridgette lived in Washington, D.C. for about 10 years and received her Bachelor of Arts in English and Government from Georgetown University in 2000. 

About Allison

Allison C. Williams, Esq., is The Law Firm Mentor.  Law Firm Mentor is a Business Coaching service for solo and small law firm attorneys.  It helps lawyers to grow their revenues, crush chaos in business and make more money.  Law Firm Mentor was born out of Allison’s experience starting a law firm and scaling its revenues into a multi-million dollar business in only three years.  She shares her extensive knowledge of business, mindset coaching and entrepreneurship alongside her team in Law Firm Mentor.

Allison is also Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey.  She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Allison is a member of the New Jersey Board on Attorney Certification (NJBAC) – Matrimonial Committee, a New Jersey Supreme Court committee that determines eligibility of candidates to be certified as a recognized practitioner in the field of matrimonial law.

Allison has been named a Rising Star Attorney by the New Jersey Super Lawyers franchise continuously from 2008 – 2013, and has been named a Super Lawyer by that organization for 2014 – present. In 2016, she was featured in the Super Lawyers publication (Williams v. The Rubber Stamp), she has been named one of the Top 50 Women Super Lawyers in New Jersey from 2017-2020 and in 2019-2020, was voted in the Top 100 Super Lawyers and Top 50 Women Super Lawyers in the State of New Jersey.

Allison is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. She won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Allison was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Allison won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.

In 2018, Allison created Law Firm Mentor, a business coaching service for lawyers. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms. 

She received her B.S., magna cum laude, and her M.S., summa cum laude, from Florida State University. She received her J.D., cum laude, from Syracuse University College of Law.


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