Mastering B2B vs B2C Marketing for Law Firms (Part 2)

Mastering B2B vs B2C Marketing for Law Firms (Part 2)

Understanding the Difference: B2B and B2C Marketing Mindsets Many lawyers believe that more visibility means more clients—so they pour money into Facebook or Instagram ads. But as Allison C. Williams reveals in this week’s episode of Crushing Chaos with Law Firm...
Mastering B2B vs B2C Marketing for Law Firms (Part 1)

Mastering B2B vs B2C Marketing for Law Firms (Part 1)

Why One-Size-Fits-All Marketing Fails for Law Firms Many law firm owners feel frustrated when their marketing doesn’t seem to work—despite their best efforts. The truth is, marketing a law firm isn’t one-size-fits-all. The way you connect with a business client is...