How George Floyd’s Murder Impacts Your Law Firm Communications

I wanted to take some time to address the issue that I think a lot of law firm owners are struggling with right now in light of what’s going on in our country. And that’s the issue of communications and in particular communications around touchy subjects. 

There are a lot of ways that we can address traumatic events that happened but how can you communicate these events both externally to the public as well as internally among your teams and between the owner and others that work in the firm?

In this episode, I will discuss how law firm owners can systematize their communications during times of controversial and devastating events. 

In this episode, we discuss:

  • Addressing sensitive, emotionally charged issues as leaders within our businesses
  • The fear of expressing genuine support when any and all attempts get unintended responses or consequences
  • The struggle to show support for the cause and do something meaningful that can affect change
  • Moving past the fear of judgment
  • Having the mindset to think strategically and smart about your approach
  • The importance of determining the scope of your communications
  • Deciding the frequency and consistency of your communications
  • Putting in place a process to measure the success of your messages
  • How core values contribute to the culture of your business and affect internal communications
  • Determining how much to share when both under sharing and oversharing can be detrimental
  • Considering how often you are going to communicate with your team and schedule

If you are in a state of uncertainty and are looking for advice on how to navigate your law firm during these problematic times, book time with the Law Firm Mentor


Allison C. Williams, Esq., is The Law Firm Mentor.  Law Firm Mentor is a Business Coaching service for solo and small law firm attorneys.  It helps lawyers to grow their revenues, crush chaos in business and make more money.  Law Firm Mentor was born out of Allison’s experience starting a law firm and scaling its revenues into a multi-million dollar business in only three years.  She shares her extensive knowledge of business, mindset coaching and entrepreneurship alongside her team in Law Firm Mentor.

Allison is also Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey.  She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Allison is a member of the New Jersey Board on Attorney Certification (NJBAC) – Matrimonial Committee, a New Jersey Supreme Court committee that determines eligibility of candidates to be certified as a recognized practitioner in the field of matrimonial law.

Allison has been named a Rising Star Attorney by the New Jersey Super Lawyers franchise continuously from 2008 – 2013, and has been named a Super Lawyer by that organization for 2014 – present. In 2016, she was featured in the Super Lawyers publication (Williams v. The Rubber Stamp), she has been named one of the Top 50 Women Super Lawyers in New Jersey from 2017-2020 and in 2019-2020, was voted in the Top 100 Super Lawyers and Top 50 Women Super Lawyers in the State of New Jersey.

Allison is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. She won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Allison was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Allison won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.

In 2018, Allison created Law Firm Mentor, a business coaching service for lawyers. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms. 

She received her B.S., magna cum laude, and her M.S., summa cum laude, from Florida State University. She received her J.D., cum laude, from Syracuse University College of Law.


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