Is SEO Really Worth It?
Many lawyers wonder if search-engine optimization is just another marketing buzzword. In this week’s episode of Crushing Chaos with Law Firm Mentor, Allison Williams challenges that belief head-on, showing why SEO is a proven, long-term strategy for firms that want sustainable growth.
If you’ve ever felt skeptical about paying for SEO or frustrated by slow results, this episode will change the way you think about online marketing.
1. Why Lawyers Doubt SEO — and Why They’re Wrong
Skepticism often comes from experience. Many seasoned attorneys built their reputation years ago, relying on referrals and word-of-mouth. They’ve seen digital agencies promise “page one in 30 days” and deliver little.
Allison reminds us that SEO isn’t a scam — it’s a system. Firms that already have years of content, backlinks, and brand mentions naturally rank higher. Newer firms simply start further back on the track. The takeaway: SEO rewards consistency and longevity, not shortcuts.
“The more content a firm has, the more data search engines can trust,” Allison explains. “That trust equals visibility.”
2. Playing the Long Game: Why SEO Takes Time
Most agencies estimate 6–9 months before major results appear — and that’s normal. Early months are spent cleaning up broken links, duplicate content, and technical errors that quietly hurt rankings.
Allison compares it to renovating an old building before you decorate; a strong foundation matters. Whether your coders are in-house or overseas, what counts is clarity, communication, and patience while the backend work compounds.
3. Partnering with Your Marketing Agency for Results
Hiring a digital-marketing team doesn’t mean handing over the wheel. Allison stresses collaboration. Your agency needs to understand your ideal client, voice, and goals—then translate that into persuasive online content.
Great SEO happens when you:
- Communicate your desired clientele and message clearly.
- Provide feedback on content tone and client response.
- Review data together instead of “setting and forgetting.”
Partnership creates accountability and accelerates progress—exactly what Law Firm Mentor’s coaching and Client Services Team model reinforce across all firm systems.
4. Avoid Common SEO Mistakes
Allison calls out pitfalls that waste time and money:
- Ignoring your website health. Broken backlinks or 404 errors quietly sink rankings.
- Duplicate content. Copy-and-paste blogs penalize your site.
- Set-it-and-forget-it contracts. Ongoing optimization is non-negotiable.
Her practical fix: request a free SEO audit from another reputable company. Comparing data exposes issues your current provider may overlook and empowers you to make informed decisions.
5. Measure What Matters: Know If Your SEO Is Working
SEO success isn’t about traffic—it’s about conversions. Ask:
- Are more qualified leads contacting your firm?
- Is your phone ringing from organic search?
- Are you climbing for targeted keywords (not vanity ones)?
Strategy drives numbers. Allison advises setting clear KPIs and revisiting them quarterly so you can pivot quickly, just like any other business system.
6. From Skepticism to Strategy
Ultimately, SEO isn’t magic—it’s method. It rewards law-firm owners who treat their marketing like a business discipline. When you understand the process, collaborate with experts, and track performance, you control your firm’s visibility instead of leaving it to chance.
“The sooner you take action on your goals, the faster you reach them,” Allison says—a hallmark Law Firm Mentor philosophy.
Watch or Listen Now
🎥 Watch the full episode right here:
YouTube → SEO for Lawyers: How to Make It Work for Your Law Firm
🎧 Prefer audio? Listen on:
Take Control of Your Firm’s Growth
SEO isn’t a hoax—it’s a pathway to the clients and freedom you want. When you build a strategy around it, you don’t just get traffic—you get traction.
👉 Ready to crush chaos in your firm? Book a Discovery Call with Law Firm Mentor and let’s turn your vision into results.