How to be the best reviewed lawyer with Andrew Stickel

In this episode we discuss:

  • The importance of online reviews in building your law firm business.
  • A good approach for asking clients to leave a review.
  • Advice on duplicating reviews to different platforms.
  • How to be prepared for negative reviews and using them to improve your business.
  • Resources to help in managing online reviews.

Allison Williams: [00:00:11] Hi everybody, it’s Allison Williams here, your Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firm attorneys. We help you grow your revenues, crush chaos in business and make more money.

Allison Williams: [00:00:25] Andy Stickel has helped thousands of lawyers all over the world build thriving law firms with simple, proven strategies that any lawyer can use. His agency, The Social Firestarter was started in 2012, and it helps lawyers worldwide to transform their law firms. So if you’ve ever seen any of his ads on Facebook, you know that he’s an expert in Facebook ads and has helped thousands of lawyers in his company. But he in particular has helped hundreds of lawyers grow their firms, particularly using one of his great assets, the Social Media for Lawyers Masterclass.

Allison Williams: [00:01:00] Now, I have had the pleasure of interviewing Andy in the closed Facebook group, the Law Firm Mentor Movement. So I’ve known him for quite a bit of time. And I also had the pleasure of recently reviewing his book, prepublication that’s coming out soon, which you’re going to hear more about on today’s episode. So without further ado, please join me in welcoming Andy Stickel to the Crushing Chaos with Law Firm Mentor podcast.

Allison Williams: [00:01:25] All right, Andrew Stickel, welcome to the Crushing Chaos with Law Firm Mentor podcast.

Andrew Stickel: [00:01:30] Thank you for having me.

Allison Williams: [00:01:31] So, of course, I’m thrilled to have you. You and I have spoken several times before, and I had the pleasure of interviewing you a couple of times, I think in the Law Firm Mentor Movement closed Facebook group. But I’ve told everybody that I know about the amazing work that you do through Social Firestarter. And so I’m really excited that you now have an upcoming project that we’re going to talk about that deals with the also timely, ever important topic of online reviews. So I want to just dive right into it and talk to you about the very essence of an online review. What is it why is it necessary for law firms and why is it something that you’re passionate about?

Andrew Stickel: [00:02:08] Yeah. So the reason that it’s kind of funny, the reason that I’m passionate about it is because obviously, you know. You know me, I talk to a lot of lawyers. I’ve been doing this for a while. And one of the problems that I hear over and over and over and over again, it doesn’t matter what kind of law you practice. It doesn’t matter if it’s a big firm, a small firm. The problem I hear over and over and over again is I can’t get my clients to leave me reviews. I’ve had so many people that say, well, I asked my client to leave a review and they said they would do it and then they just never did it. That or, you know, I work in kind of an embarrassing type of law where people don’t necessarily want to put their business out there. So it’s really hard to get clients to leave reviews. But the reality is, is that in the environment that we’re in right now, reviews are essential. They’re not optional anymore. There’s a lot of times when lawyers like, oh, I don’t worry about online reviews, it doesn’t matter. Your clients and your potential clients do worry about online reviews.

Andrew Stickel: [00:03:01] And what people say about you is what, is, is what people believe. So it’s not any, it no longer is it enough to just be the best lawyer. You have to be the best reviewed lawyer and you have to make people trust you and give that social proof. So I realize that this is such an important topic and it’s make or break for so many, many law firms. I mean, we have we have clients that their phones, whether their phones ring or not, literally depend on if they have the most number of reviews in the Google three pack or not. That’s that’s how important it is. And no one was really covering this subject in any in any depth. So I decided to, I decided to take it on. I decided to solve the problem, solve the problem. So I created a software that’s called Review Judge. And I also wrote a book called Five Star Attorney that teaches you step by step how to get more reviews, how to use these reviews to grow your law firm, and ultimately how to make more money by having more reviews.

Allison Williams: [00:03:59] Wow. So I’m excited to hear about Review Judge. I knew about the book, but I didn’t know about Review Judge. So I do want to learn about more, more about that. But the one thing that of course, comes to mind, as soon as you start talking about how necessary they are. And I think most of us on some level, whether we own it or not, do recognize how critically important it is to have online reviews, is, you know, what about the lawyer that says, you know, I feel sleazy for going to my client and saying, hey, you just paid me 50 grand to solve your problem. I’ve solved your problem, you’re through the trauma, you’re moving on with your life. And now, hey, can you do me a solid and write me an online review? There is something like that quid pro quo that for some reason lawyers are really resistant to. How do you respond to a lawyer that says that to you?

Andrew Stickel: [00:04:42] You know, I don’t hear that very often. I really don’t hear that. I mean, every, every once in a while, say I feel kind of weird asking my clients about it. But the reality is, is that you just have to get over it honestly. And here’s the thing also. A lot of times when you’ve done a great job for somebody, people, it’s like you said, that quid pro quo. A lot of times people, it kind of triggers that reciprocity where basically if you’ve done a great job for someone, they want to go. They want to figure out how can I repay you? How can I thank you. You know, and when you’re doing a great job for someone, they’re going to want to leave your views. And that’s now getting them to actually do it is a whole other piece of the puzzle. But, you know, the reality is, is that we live in a social world. I don’t think that any client out there is going to not understand why you want reviews. I mean, just think about it and think about the last time you went to Amazon and bought anything. You know, people shop based on reviews. That’s the number one factor. I know for me, when I buy something on Amazon, if I do anything, it’s all based on reviews. So I don’t think there’s any question from people that reviews are not important, be it a lawyer or the client is just a question of how do you actually approach, how do you actually approach asking them about it? And a lot of times, the way that I do it is I do it. So I recommend that you don’t do it as it’s a benefit to the lawyer. So you don’t say, listen, thank you so much for allowing us to represent you. Would you please leave us a review so we can grow our law firm? Like, that’s not the way to do it.

Andrew Stickel: [00:06:11] What you should do instead is talk about how, you know you know, one of our biggest goals is helping as many people as possible. You know, people that found themselves in a situation like you were in when you came to us. And the reality is, is that today people rely on online reviews as a basis to to make their decision over which law firm to hire. And if you think that we did a good job, then I’d really like you to help us help more people make that decision, make that crucial to his decision as to which law firm should handle their case because they only get one shot if they hire the wrong lawyer. They’re going to you know, they could really screw it up. So it would really help a lot of people who are kind of in the same situation that you were in before get help for themselves by, you know, if you leave us a review that way, they can understand that we’re a good firm to call and they can trust us and that we can actually help them. So if you make it more about helping other people rather than helping your law firm and helping you make more money, because I think that’s essentially what it is. Lawyers think that, you know, you’re saying, hey, will you leave me this review so I can make more money, basically, like and that’s not what it is. And if you frame it that way, if you frame it with the I’m helping other people, I think would be all right.

Allison Williams: [00:07:17] Yeah, so I think that’s a really good, really good piece of advice about the idea of your clients, who are your raving fans, they want to see you be successful, but they also realize that you helped them out in a difficult time and they want to see other people get that same level of success. So let’s say you have bought into the idea that you’ve got to get online reviews. You’re going to use something that’s going to help you with that. So I imagine that that’s going to be Review Judge, which we’re going to talk about in just a moment. But how do you how do you deal with this issue that I’ve had come up with a few times when people have asked the question, can I just get like 50 reviews from my clients and then copy and paste them from Facebook to Google to Yelp to Bing, you know, people really want to make it easy. Is that like a thing?

Andrew Stickel: [00:08:02] You know, the jury’s out on that one. Is it best practice? Absolutely not. I don’t recommend doing it. Can you do it and get away with it and probably be OK? Maybe, you know, I mean, but so so for me, I like future proofing myself. I like doing things today that are not going to shoot me in the foot in three weeks. So, for example, if I take a Yelp review and then I copy and paste it to Google, will Google allow that review to to live on forever? Maybe or maybe in a couple of weeks they’ll realize that it’s duplicate content and delete it and possibly even flag my account. Now, I’m not saying that any of that’s going to happen. I’m just saying that those are in the realm of possibilities of what could happen. So what I like doing is I like basically I like I like, you know, getting a review in one place and trying to figure out some sort of incentive either for the client or for a member of your staff or something to get them to leave a review in another place rather than just copying the same review to every single review site because there is a risk of duplicate content. Now it’s not… Duplicate content… and we’re kind of going down a rabbit hole of SEO here. But it’s not it’s not the end of the world. It’s not like actually a penalty. But what happens is Google doesn’t necessarily want to show the same thing twice. So if there’s two websites that have the same content, then typically what’ll happen is one will get no indexed or D indexed. And what that means is that Google just isn’t going to store it. And that’s typically what happens with websites when they have duplicate content on them. So it’s not necessarily a penalty, but it can definitely cause you to have less visibility.

Andrew Stickel: [00:09:37] So, you know, I don’t like the idea of copying and pasting reviews on Yelp and Avvo and lawyer dot com and, you know, Google and all of these different places at once. I’d much rather figure out a way to get reviews, get unique reviews on each one of these platforms. If I’m being safe. And that’s typically what I try to do, I try to stay as safe as possible for my clients.

Allison Williams: [00:09:58] Yeah, absolutely. And I know that when people have the concern about getting a lot of reviews, there’s oftentimes the overwhelm of OK. I’ve got to get 50 for this site. I’ve got to get one hundred for this site. And they really, they focus on the volume. And if you don’t have a volume practice, that can be a real struggle. So one of the things that I know comes up a lot with lawyers is the the dreaded negative review. And I can’t tell you the number of times I’ve been in a Facebook group or been approached by a potential client, a law firm that says, you know, I don’t want to even get into the online review game because, you know, I’ll I’ll have a space and then there’ll be this one nut that comes out of nowhere that, you know, you couldn’t make them happy. They called the office and it took two rings to answer the phone.

[00:10:44] So they asked you about that. And then they came into the office and you offered them coffee and you didn’t have their their special brand of cappuccino cream. So they they said you’re an awful business for that. And there was no pleasing this person. I gave them every discount. I went above and beyond for them. I got them a great result. They don’t see it as a great result. They go online and tell everybody I’m toxic. What do I do about that?

Andrew Stickel: [00:11:08] Well, here’s the problem, that person is going to leave you a review anyway, so like, you know, like that’s just what it is. So so my argument is that rather than than waiting, rather than being afraid of people leaving you negative reviews, you need to stack the odds in your favor and get as many five star reviews as possible. Because think about it this way. Right. Let’s say you have one five star review on your Google, my business profile. Right. And that’s just because somebody happened to just take it upon themselves and actually leave you a review. And if anybody if you have a Google profile, then anyone can leave you a review. Right. So if you have one one one five star review. Right. And then one of the crazies comes along, who you had the wrong flavor creamer in your in your in your office, in your lobby comes along and then they leave you a one star review. Well, now when someone Googles, your rating is a two point five. Right. And that’s because one review was able to do all of that damage. Now, think about it this way. If you have one hundred five star reviews and that crazy comes along and leaves one, leaves a one star review, I don’t know what the average is, but it’s probably going to be like four point nine nine nine nine. Right. So, like, what’s your average rating is going to be? So that’s one thing, is you have to you have to get a lot of reviews, to, almost as an insurance policy.

Andrew Stickel: [00:12:21] We had a client not long ago who I’m not going to say his name, but he has a ton of reviews. He had like something over over five hundred reviews. And he’s a really, really well known attorney, really popular. And he went into a restaurant with his girlfriend. And I don’t know what happened. Some words were said somewhere to the hostess and they got kicked out of the restaurant and it wasn’t a good situation. So the next day he calls me frantic. Actually, I was on a I was on a plane and it was an hour and a half flight. I was flying home from from Boston. And in an hour and a half, I had six voicemails from him from the time I, you know, turn off my phone on the plane and I got off, I turn my phone on. I’ve got six voicemails. They, so basically he miraculously had twenty one negative reviews that were left overnight, which I’m sure were related to this incident with the the restaurant. But he had like over five hundred reviews. So the funny part is, yeah, it was a lot of reviews but it didn’t impact him. When you Google him it still had four and a half stars and like four point seven or whatever his rating was. So it didn’t impact him. If he would have had one review, and then he went and got twenty one negative reviews that would have devastated his law firm because think about how many positive reviews he would have had to have just to offset.

Andrew Stickel: [00:13:37] Like he would have had twenty one, you would have had to have twenty one positive reviews just to get back to a two point five rating, you know what I mean? So that’s how important it is to get negative, to get five star reviews. It’s important to protect yourself. And if you’re afraid of negative reviews, that’s actually why you should get more reviews, because the math is, the math is the math, and it really can hurt you. Now, the other thing is that negative reviews are not necessarily a bad thing if you get a negative review. First of all, what it does is it allows you to actually take a hard look at your law firm and say, is this person actually correct? Now, obviously, there’s going to be crazy people like the coffee isn’t right. Right. But if you get somebody that says, I called and the person who answered the phone is really rude and hung up on me, maybe are they right or are they wrong? You know, they could be they could be right or they could be exposing an issue with your law firm. You have to remember, only five percent of people will complain publicly. So when you get a negative review, you have to think of it as nineteen other people are having this problem. So you really can take a hard look at your your law firm and say, is this person actually identifying a problem in my law firm that needs to be fixed? And I’ve had this happen before.

Andrew Stickel: [00:14:54] I’ve had it with my sales team before I’ve had where where my sales team was too aggressive and somebody left a comment and I had to look at it. I went back and I realized, yeah, my sales team is being too aggressive. So what I did is I actually thanked them for bringing this to my attention because this is obviously not how I trained my sales team. But look, you know, when you run a big business, you know, you’re going to have people that work for you and you can’t control every single thing that happens every minute of the day. So what you need to do is you need to look at reviews and use them as feedback to improve your law firm and move forward. So that’s a good thing right there, is that, you know, yet, if you reach out to people a lot of times with that, what they want is a resolution. So a lot of times if somebody actually has a legitimate complaint and you can reach out to them, that a lot of times they’ll actually correct their review, they’ll actually change it from a one start to a five star. They’ll become a a promoter of you. So that’s one thing to consider also is that you can take the feedback and ask, you know, are they right? Is there something is there something that’s actually there? The other thing is that they did a study, a study recently where I think it was 90 percent of people do not trust positive reviews if there are no negative reviews present.

Andrew Stickel: [00:16:04] So what it actually does, a negative review or a few negative reviews will actually validate your positive reviews because they think, oh, if it’s all good reviews, then these reviews are probably fake, right? But if you got some negative reviews in there also, then that validates then the final thing it does is it allows you to show your customer service and it allows you to show your humanity and that in your empathy, because the bigger thing is not necessarily did we get a negative review, its how did we respond to that negative review and how do we treat people that have a problems with our law firm? And in the book, five star attorney, I give some very I actually give several templates that you can really just copy and paste. I show you exactly how to deal with negative reviews and how to actually respond in a way that will actually make you look way better. So honestly, negative reviews, they’ve got a negative connotation, but there’s a lot of there’s a lot of positive that can come out of them. The only time I think that negative reviews are truly, truly bad is when you’re actually running a scam business and you’re getting called out and you’re getting exposed. Other than that, it’s just part of doing business. And it’s just it’s like something else. You just it’s it’s a tool you can use to grow your business, even though it doesn’t seem like it.

Allison Williams: [00:17:12] Yeah. So I thank you and thank you for putting the positive spin on the negative review, because I think they get, you know, for lack of a better word, too negative a reputation because. Yeah, right. Everything that is negative can shine a light on something that’s positive and you can use it.

Andrew Stickel: [00:17:28] So it’s a big fear. I surveyed. So before, you know, before I really do anything, I always survey my audience because I want to know exactly what people want. And actually, I sent a survey out and forty eight percent of people that I surveyed and we surveyed a couple of thousand people. Forty eight percent were afraid of sending out review requests because of the negative review. So there’s a there’s a big stigma about negative reviews that that really shouldn’t be there.

Allison Williams: [00:17:53] Yeah. So I wanted to, since you’re talking about negative reviews, I want to go into a little bit about what Review Judge is and how it can help lawyers with this with this dilemma. That is we got to get these reviews. It takes a lot of time. Our clients are giving them to us. There’s a risk of negative. Yeah. How do you address those concerns with Review Judge?

Andrew Stickel: [00:18:13] Sure. So Review Judge is based on all of the issues that I’ve seen lawyers have with review. So it’s specifically designed for lawyers. And there’s a lot of there’s a lot of issues. So first of all, it handles the issue of not asking for reviews because you’re afraid of of a negative review. So first of all, most people don’t ask for reviews. That’s the first problem. And then the people that don’t get asked for reviews or they don’t ask, they’re afraid of negative reviews, so they don’t ask. So what we use is something called a net promoter score. Now, the net promoter score is not necessarily new. It’s a it’s a concept that’s in a lot of different different review generation softwares. But what it allows you to do is it sends an email to the client or we also, it’s email or text message and it says on a scale of zero to 10, how likely are you to recommend Allison’s law firm to a friend or family member?

Allison Williams: [00:19:02] And the answer is always ten!

Andrew Stickel: [00:19:05] Exactly. The answer is an eleven. But so if the answer is a nine or 10, they’re considered a promoter. If the answer is I believe it’s six, seven, eight, they’re considered a passive, which means that they were kind of they weren’t necessarily dissatisfied, but they weren’t extremely satisfied. And then if it’s five or below or it could be six or below, I apologize. I don’t remember the exact numbers. But if it’s if it’s let’s say it’s six or below, then they’re actually considered a detractor, which means that if someone asked, would you recommend Allison’s law firm, they would probably say no.

Andrew Stickel: [00:19:35] So what we do is, we then filter out, and depending on their answer. They either get taken into the review filter or into the review generation sequence, or they get sent to another contact form that says, we’re so sorry that you didn’t have a good experience with our law firm. Please let us know what was wrong and in the box below, and we will reach out to you right away to to to fix the issue. So that’s really not anything new. Most, a lot of softwares do that. Where review judge really separates itself is what happens next. So what’s really cool is that when, now we’re getting to SEO again. But one of the ways that you can rank your your law firm higher in the Google three pack is if you get words and phrases and synonyms and keywords in your Google reviews because they actually increase your relevance. Now, you don’t want to just tell you don’t want to just tell clients to say, hey, in my review, make sure you say Allison was the best North Carolina personal injury attorney that I saw. You know what I mean? You don’t want to say that. What you want to do is you want to get words in keywords that are related to personal injury because Google uses something called a latent semantic indexing, which basically they say, OK, if this is a page about a divorce lawyer, we expect to see certain words and phrases on a page that are about divorce.

Andrew Stickel: [00:20:50] So like child custody support, court visitation, you know, like words that that would be that would that would be related to to to a divorce attorney. So. When you have words and phrases and key words in your reviews, it will increase that relevancy, you will tell Google, Oh, this is definitely a family law attorney and relevancy to this, to the topic search is one of the things that Google uses to actually decide who ranks where. So what we do is we actually create a system that allows the reviewer to get these words, phrases and keywords and synonyms into the review naturally by basically prompting them with questions. So instead of just saying, OK, thanks, write your review, we ask five questions and these questions will, first of all, get a better review. Second of all, it kills the objection of writer’s block, which is a big thing. A lot of times people are willing to leave a review, but they just don’t know what to write. You know, it gives you a better review. So Google won’t flag it as spam, but then it also gets the words and phrases and keywords and synonyms in the review naturally, because you’re telling them a story. So what it does is it basically asks them five questions and it says fill in the blank and the interface is really cool. So it shows them exactly how to do it. But the first question is, you know, what was the problem that you had before you came to this law firm? And it’s like Mad Libs for for reviews. It’s kind of cool.

Andrew Stickel: [00:22:16] So the first question is, what was the problem you have when you came to the law firm? Second problem is, why did you hire the law firm? Third question is, what do we do for you? Fourth question is, as a result of this, what was the outcome? And then the fifth question is, as a result, as a result of this outcome, how has how is this impact? How is this outcome impacted your life? And what’s cool about the software is then it then goes through and it shuffles the answers around and it creates… It actually runs it through a grammar check and like an API, all the type of stuff, and it creates a review for them to copy. It generates a paragraph review for them to copy that actually tells their story coming to your law firm and then use it with one button, you can click it and post it to Google. The client can post it to Google. So it works really, really, really well. And it’s cool because the question shuffle, so you’ll never get the same question twice or anything.

Andrew Stickel: [00:23:08] So that’s something that’s really cool because, and that will actually get you better reviews and it’ll make you rank higher. The other cool part that Review Judge has built into it is negative review removal. So my team has a proprietary process that we developed where we can get rid of about seventy five percent of negative reviews and we have that that system built right into Review Judge. So if you do get a negative review, then, you know, because we can prevent it through the apps. But if someone just Googles your name and leaves a review, you can’t prevent that. But we have way, we have a system that we use that gets rid of a lot of negative reviews and about seventy five percent of them. And we have that built right in. So if you get a negative review, we automatically kick up the negative review removal and help you get rid of as many of their negative reviews as possible.

Allison Williams: [00:23:55] Wow. So that is amazing, this software sounds like not only does it get you the reviews, which, like you said, there are ways to do that, but it makes it easy for the client. That’s the beautiful part of it, is the whole idea that people you know, we have clients all the time that are our raving fans. They love us. They tell everyone about us, but they’re not necessarily the most articulate. (Yeah). They don’t write very well or they’re they’re having a hard time putting into words what it is that you actually did because they aren’t prompted with that question and you’ve already kind of systematized putting that into a process for them so that they can just kind of brain dump their feelings and then have someone put it into the form that they would otherwise create for themselves.

Andrew Stickel: [00:24:36] Yeah, exactly. And it’s super intuitive. I mean, it’s just hit next or actually, I think you just hit enter and it goes to the next one. It’s kind of like type form. Yeah, it’s really cool. And we’ve got and we’ve already got an integration with Clio that’s almost ready, ready to go. But we’re going to integrate with all of the all the all the law firm case management softwares. Everyone that has an integration we’re going to integrate with or you can just upload directly. So it’s yeah, it’s going to be awesome. It’s we’re in beta right now. So the software is functioning. We’re just onboarding clients and and working the bugs out. So hopefully in, hopefully in Q1 of twenty twenty in the next few weeks here, hopefully will…

Allison Williams: [00:25:12] You mean twenty twenty one.

Andrew Stickel: [00:25:14] Twenty, twenty one. Yeah.

Allison Williams: [00:25:16] I was going to say. We’re not repeating…

Andrew Stickel: [00:25:17] I don’t want to repeat twenty twenty. Yeah.

Allison Williams: [00:25:20] Wow. So I was actually going to ask you to tell us where we can find access to the software because I mean it sounds just like phenomenal but…

Andrew Stickel: [00:25:26] Yeah.

Allison Williams: [00:25:26] If it’s now in beta please please let us know know. Always circle back to the podcast.

Andrew Stickel: [00:25:31] Yeah. Yeah. Well I tell you the best way to do it is, is when you pick up the book you’ll get some information about because the book supports the software. So now you don’t need the software to execute anything in the book. The software in the book, they’re just both about reviews. So that was the inspiration for writing the book was that I created a software. I was like, hey, you know, this would be a good book to write about. People need to know about this.

Allison Williams: [00:25:50] Well, yes, but you know, since you’re mentioning the book, I actually do want to take a moment to talk about the book. So, yeah, we’ve covered a lot today about what what a lot of the meaty nuggets are from the book. And I will tell you what, I said this in the intro. I was deemed to be asked by you to write a review of the book, and it’s phenomenal. It’s a great resource. I’ve already shared it with my team, you know, so I highly recommend the book. But tell us where lawyers can find it. If there’s anything that we haven’t covered about the reviews and how important they are that we haven’t talked about today, please let us know, so we can make sure that people get this resource.

Andrew Stickel: [00:26:30] Yeah, absolutely. No. So the book is the book is is free. The way that I do is I give you the book for free. Just cover the cost of shipping, which I think is seven dollars, ninety five cents. But you can get it at get law firm reviews dotcom. So just get law firm reviews dotcom and you can grab the book there and we will ship it, a physical copy of that book right to your right to your door.

Allison Williams: [00:26:57] Wow. All right. You guys heard it get law… I’ve missed it already.

Andrew Stickel: [00:27:01] Get Law Firm Reviews.

Allison Williams: [00:27:03] Get Law Firm Reviews dot com. We’re going to put that in the show notes so that everyone can just click on that directly from the show notes page and go straight to it. Get the book. Andy Stickel, as always, you have been a valuable resource for the legal community. We thank you so much for all that you do for us as lawyers. And if anyone is interested in connecting with Andy, Andy, where can they find you so that they can start working with your company?

Andrew Stickel: [00:27:27] Honestly, one of the best places to go is check out my YouTube channel. Just honestly go to YouTube and search lawyer marketing and you’ll find me.

Allison Williams: [00:27:34] And the problem with that, though, because they don’t, unless you have like seven or eight weeks. Twenty four hours a day, seven days a week worth of time, you’re never going to be able to get through the voluminous library of videos.

Andrew Stickel: [00:27:47] That’s true. Well, actually, you can. And, you know, so so that’s probably the best, the best place to start. You know, and you know that and the book are probably two of the best places to to get in touch with me or shoot me an email. Andy @ social firestarter dot com if you have any other questions. But you’ll, you can end up going down a rabbit hole of a lot of different marketing strategies if you go to my YouTube channel. So that’s probably a good way to go in to get started on my stuff.

Allison Williams: [00:28:13] Yeah, well, I definitely don’t want to uninvite people from it. I really just wanted to convey what a great resource it is. Andy is always full of information and his videos are action packed, substance pack. They are not sales videos. They are definitely the meat and potatoes of what you need to be successful. And he has been a great resource both for the Law Firm Mentor community as well as for the legal community at large. So, again, Andy, thank you for being our guest. And today, everyone, you have heard our wonderful guest, Andrew Stickel, all about getting online reviews and his wonderful new book, Five Star Attorney. Please pick that up again. Link is in the show notes. I am Allison Williams, your Law Firm Mentor. Everyone have a great day.

Andrew Stickel: [00:28:52] Thanks.

Allison Williams: [00:29:05] Thank you for tuning in to the Crushing Chaos with Law Firm Mentor podcast. To learn more about today’s guest and take advantage of the resources mentioned, check out our show notes. And if you own a solo or small law firm and are looking for guidance, advice or simply support on your journey to create a law firm that runs without you, join us in the Law Firm Mentor Movement free Facebook group. There you can access our free trainings on improving collections in law firms, meeting billable hours, enjoying the movement of thousands of law firm owners across the country who want to crush chaos in their law firms and make more money. I’m Allison Williams, your Law Firm Mentor. Have a great day!

Contact Info:

SOCIAL LINKS & Contact Info –

Facebook –

Instagram – andrew.stickel

LinkedIn –

Lawyer Marketing Facebook Group –

Book: Review Judge

Book: 5-Star Attorney –


Andy Stickel has helped thousands of lawyers all over the world build thriving law firms with simple proven strategies that any lawyer can use. His agency, Social Firestarter was started in 2012 and helps lawyers worldwide transform their law firms. If you’ve ever seen any of his ads on Facebook, you know that he’s an expert in Facebook ads and has helped hundreds of lawyers grow their firms with his Social Media For Lawyers Masterclass. 

Andy enjoys spending time with his wife and 3 kids.

00:09:58 (46 Seconds)

Yeah, absolutely. And I know that when people have the concern about getting a lot of reviews, there’s oftentimes the overwhelm of OK. I’ve got to get 50 for this site. I’ve got to get one hundred for this site. And they really, they focus on the volume. And if you don’t have a volume practice, that can be a real struggle. So one of the things that I know comes up a lot with lawyers is the the dreaded negative review. And I can’t tell you the number of times I’ve been in a Facebook group or been approached by a potential client, a law firm that says, you know, I don’t want to even get into the online review game because, you know, I’ll I’ll have a space and then there’ll be this one nut that comes out of nowhere that, you know, you couldn’t make them happy. They called the office and it took two rings to answer the phone.