Create Your Ideal Client Avatar
DOWNLOAD YOUR AVATAR WORKSHEET NOW
Understand Your Ideal Client
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Why It Matters
Many service providers focus on their own attributes: “Hundreds of clients served,” or “Never lost a custody trial.” But your ideal client cares about how they will benefit from your services. Speak to the heart of their concerns, and you’ll connect on a deeper level.
Crafting Your Avatar
To create an effective Avatar, consider three categories of information:
Demographics
Age, gender, race, income, occupation, marital status, etc.
Geographics
Where they live, work, and spend their time.
Psychographics
Personality, values, opinions, interests, and lifestyles.
DOWNLOAD YOUR AVATAR WORKSHEET NOW
Crafting Your Avatar
To create an effective Avatar, consider three categories of information:
- Demographics: Age, gender, race, income, occupation, marital status, etc.
- Geographics: Where they live, work, and spend their time.
- Psychographics: Personality, values, opinions, interests, and lifestyles
Start Now
Your download link is below. Work through the worksheet and gain clarity on who you’re marketing to. If you have any questions, hit reply. We’re here to support you!
How Does the Journey Begin?
“Taught me what I never learned in law school…. how to sell!”
Megan Pastrana
Law Firm Mentor Client
“l learned more about how to convert consults than I had from any book”
Periangelly Beltray
Law Offices of Periangilly Beltre, PC – Lynn, MA
“I saw a difference in my mindset and my firm”
Frances Shefter
Shefter Law P.A – Rockville, MD
