So you’re looking to grow your law firm’s business. You’ve got a killer website, engaging social media and a creative email campaign. What’s next?
It’s time to publish your own article!
Writing and publishing an article in a newspaper or magazine— both paper and online — is an effective way to showcase your professional knowledge and reach a larger audience.
So how do you get an article published?
Write What You Know
When you’re trying to reach a wider audience, you might think you need to write about everything, even the topics you don’t know much about.
But that’s not the case!
Think of it like this: you want to show your readers that you’re confident and know your stuff, and if you write about a topic you don’t know well, it’ll show in your writing.
Instead, opt for writing what you know. You can still reach a large audience with articles that sound like you know what you’re talking about.
Write For Your Audience
When you’re writing your article, it’s important to remember who you’re writing for.
If you’re writing for a general audience, avoid using words and phrases that are too complex. What sounds impressive to you might be confusing to the rest of the world. You can still get your point across with simple words and sound like you know what you’re talking about. If you need to use that professional word, be sure to include a definition.
If you’re writing for professionals who know what they’re talking about, chances are you’ll be okay if you use fancier words and nix most of the definitions.
The More Words, The Merrier
What seems more professional and reliable: a 200-word article or thousand-word article?
While people’s attention spans are shortening, longer article consisting of 1,000 or more words are still supreme, especially when it comes to ranking high on Google. That means the more you write, the more likely you’ll be on the first page of people’s Google search.
Share Your Article To Everyone
Congratulations! Your article has been published. Your work is done, right?
Wrong!
Now’s the time to share your article with everyone. Share it to your clients, businesses, local community leaders— everywhere! You want people to see what you’ve written and how knowledgeable you are.
It’s also a good idea to share the article on all of your social media platforms. You want people to see your article, and you want those people to reshare it like crazy.
Writing and publishing an article may seem like hard work, but the outcome can be amazing for you and your law firm’s outreach.
Having trouble publishing your articles? Here at Law Firm Mentor, I know all about promoting your business on and offline, and can help you publish your article today.