Blog

How to Create Buyer Personas for Law Firms

Can you accurately describe the demographics and the needs of your law firm’s clients? These things can include race, ethnicity, gender, age, education, profession, occupation, income level, and marital status. Items like these may sound insignificant, but are a necessity to accurately market your business…

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Guerrilla Marketing Techniques for Law Firms

As a lawyer, you may not be used to the idea of being unconventional. You’ve achieved success by learning how to interpret tradition, strategizing within the lines, and negotiating with precision. The thought of experimenting with your marketing strategy may not be on your radar…

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How Law Firms Can Turn Digital Leads into Clients

You’ve made headway in your marketing efforts possibly attracting subscribers and gotten several leads from your webinar. Yet, you haven’t gotten any requests for consultations or added new clients in awhile. You know people are interested in learning more about legal services, but they’re not…

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How You Can Conquer Online and Offline Marketing

Whether you’re new to law firm marketing or you’re a seasoned vet, tackling the many challenges can be hard and time-consuming. But as you’re trying to deal with all of the chaos while simultaneously trying to learn marketing, it can all be very confusing and…

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More Space For Growth

When your law firm outgrows its current office space, you are faced with a big decision. The article discusses how more space improves growth in your firm.

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How to Create Processes that Work

When creating systems that will help your law firm grow (and create more free time for you), there are a few things to keep in mind: • Start with the biggest pain point that the company has. If there are multiple pain points, prioritize them…

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A Law Firm Has Many Expenses

A law firm has many expenses. Building rent or mortgage, utilities, and payroll are among the largest expenses. Smaller expenses might include buying coffee for the office or the cost of paper and supplies. If you’re struggling with revenue, each of these expenses can hit…

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What is Offline Marketing?

Offline marketing is what you’ve been doing for years. Newspaper ads, billboards, flyers, publishing articles in magazines or trade journals, and attending trade shows and networking events. What Is Online Marketing? Online marketing is relatively new, but it’s growing quickly. It’s comprised of many facets,…

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How Much in your Law Firm are you TOLERATING?

How much in your law firm are you TOLERATING? If you’re like most lawyers, you are probably tolerating so much “stuff” that you have lost track. It starts out pretty simple. You overlook typos in documents and just fix them yourself. “Hey, this person has…

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